My new article “Music Artists, Understand Web Presence!” Is a necessary plea to artists, that talks about the vital importance for artists to have a web site (both from a blogger & a fan perspective). I know I’ve written about this before on my old blog, but I wanted to write a new one here as well (officially).
Bluntly Speaking, Facebook Is Just Not Enough
You know, I get it! I’m sure a lot of musicians are saying to themselves, “I don’t have time to setup I website!” Or, maybe you’re just starting out and you don’t have the financial resources to pay someone to build a professional looking site for you. So, to make it easier for yourself, you simply created a Facebook account, ’cause everyone is on Facebook right? Or maybe you’re old school, and still believe in the power of “word of mouth?” I guess that ol’ saying still applies to the new streaming generation. However, bluntly speaking, Facebook is not enough! At the end of the day you still need to have a website built, with your OWN URL.
Music Blogs Are Not Dead!
It appears as tho many new independent artists are programmed to stay on social media, as if music blogs are dead. I don’t know who started that rumor, but, music blogs are not dead! They maybe a little harder to find because of all the changes with search engines (programmatically speaking), however we still exist. You must take in to account that bloggers are a close nit community that are dedicated to specific genres of music. People are more interested in independent artists than ever before because of music streaming.
Niche Blogs Are Still Vital!
Artists, need to broaden their perspective, because niche blogs are still vital! Why do I say this? And how does this relate to you having a web domain? Well, first of all your web domain is part of your brand! Having a website makes your existence official. Second, bloggers who are dedicated to writing about specific genres, have fans that are more likely to be really interested in the music you have to offer. Also let’s not forget the fact that high ranking bloggers often have a large faithful following. If you don’t have a web presence, how do you expect bloggers to write about you? People who discover and like your music, will want to find out more about you. So, it’s critical to have meaningful write ups about who you are, what your music is about, and whatever else you’d like to share. Not to mention the fact that it will make a bloggers job a hell of a lot easier. 🙄